Auxiliary Benefits of Accessible Web Design
This document is one of several resources created to assist the preparation of a business case for the implementation of Web accessibility. It describes the many business, technical and other benefits to the organization above and beyond the straightforward benefits to people with disabilities that can be realized by applying the Web Content Accessibility Guidelines (WCAG 1.0) to Web sites.
Webpage: http://www.w3.org/WAI/bcase/benefits.html